Rep Data expands research leadership as acquisitions broaden its portfolio

Rep Data named Steven Snell chief research officer with oversight across its expanded businesses, technologies and services, and hired Jay Popovich as senior vice president of sales. The moves come after acquisitions of ReDem, SightX and OWL Solutions as the company pushes a broader, quality-first research offering to market.

Why it matters: - Rep Data is trying to turn a string of acquisitions into a single research platform with broader capabilities and tighter quality control. - The leadership changes are meant to support faster commercialization of the expanded portfolio and keep data quality at the center of the company’s offer.

What happened: - Rep Data extended Steven Snell’s role as chief research officer across the company’s expanded portfolio of businesses, technologies and services. - Rep Data added Jay Popovich as senior vice president of sales. - The changes were announced Oct. 1, 2026, in New Orleans. - Snell will oversee research strategy, methodology, data quality and the continued development and validation of Rep Data’s technology.

The details: - Rep Data acquired ReDem, SightX and OWL Solutions during a period of growth. - Those acquisitions added in-survey data cleaning, research technology and research services to Rep Data’s existing offerings. - Rep Data describes the combined platform as a quality-first insights engine. - Snell has led Rep Data’s research practice since joining the company. - His work has focused on research methodology, data quality and research-on-research tied to survey reliability. - Popovich brings more than 20 years of experience in market research and research technology. - Popovich most recently served as chief revenue officer at Panoplai. - Popovich previously spent seven years at Lucid, now Cint, including as executive director of platforms.

Between the lines: - The leadership appointments suggest Rep Data is moving from acquisition mode to integration mode. - Centralizing research leadership under Snell could help standardize quality across products and services as the company scales. - Adding a sales leader with research-tech experience signals a push to convert the larger portfolio into market share.

What's next: - Rep Data is expected to keep developing and validating its technology while bringing the acquired businesses together under one commercial and research strategy. - Popovich will help take the expanded portfolio to market as the company seeks broader adoption.

The bottom line: - Rep Data is pairing M&A with leadership changes to build a larger research platform that sells quality, speed and trust as one package.